brand strategy.

Your brand is the most important aspect of your business. It is a definitive way to differentiate yourself from your competitors, a way to tell the world “choose us, not them.” It all starts with a solid brand strategy.

A brand is far more than just a logo or your company color scheme. Your brand is your voice to current and future customers. It is not only what your customers will see, but how they will feel when they hear your company name. Your brand strategy dictates how the general public, social media influencers, and general brand advocates will “sell” your products and services to others. It is the addictive “hook” or catalyst that keeps customers coming back for more.

Creating and maintaining a solid brand reputation is a constantly evolving task. It only takes one negative review by someone with enough social media connections to completely undo thousands of positive reviews. The best way to protect your brand is to create and nurture brand advocates. This will help to shield your brand (and bottom line) from any harm.

how we can help.

At Rip Current, we understand how to effectively build brands. We have helped build dozens of national brands, and several international companies create and execute highly effective brand strategies. We’ve worked from the ground up with startups, and with long-standing legacy brands. Your brand image is important to us, and we will work diligently with your company to fortify any weaknesses, help build a legion of brand advocates and ensure your company reputation will survive any unexpected negativity.

Brand advocates are designed and planned. Sometimes a company will get lucky, and there will be an organic cult following for products and services. Most companies don’t want to leave their sales and brand protection up to chance. 

At Rip Current, we can help build a loyal fan base from the ground up. No longer will it just be your team trying to expand your products and services; rather, we will create brand advocates that will act as an extension of your own company.