what is digital marketing?

Digital marketing can encompass a very wide range of tactics, platforms and processes – all to accomplish a collective goal of getting more customers, sales, repeat sales, brand awareness and brand loyalty. Although there are literally dozens and dozens of effective mediums for carrying out your digital marketing activity – the most important focus is to have a strategy. A platform like LinkedIn may work well for one company, and do nothing for another. It all depends on your goals. At Rip Current, we will qualify and quantify the data and create a highly effective digital marketing campaign that gets results. 

how we do digital marketing.

At Rip Current, we take a hybrid approach to your digital marketing strategy. To simply things, there are two primary forms of digital marketing:, Inbound Marketing and Outbound Marketing.

INBOUND MARKETING

• Pulls interested readers in
• Solves consumers’ needs
• Interactive with readers
• As helpful content is consumed, audience members become leads
• Where you see it: websites, blogs, eBooks, opt-in emails, search engine results meta, social media, white papers, forums, etc.

OUTBOUND MARKETING

• Promotes impulse purchases
• Written to sell products
• One-way communication
• Intended to interrupt unexpectedly
• Where you see it: TV ads, billboards, pop-up internet ads, telemarketing, magazines, signage, Google Adwords, Facebook ads, etc.

With inbound marketing, a company works hard to gain the trust and interest of current and prospective (highly targeted) customers. With outbound marketing, the company casts a wide net, relying on exposure, repetition and impulse buying to convert prospects to customers.

There are pro’s and con’s to each. In fact, even geographical influences can make a difference. If your company sells to both locals and out of state vacationers, then a hybrid approach is definitely best. You want to earn the trust and loyalty of local customers, and gain the impulse purchase of the short-term customers. Win-win.

what to expect.

First, you can expect a lot of feedback and ongoing communication. Second, Rip CUrrent uses a multitude of automated productivity suites to ensure our clients have a wealth of quality content and digital marketing processes all deploying at specific intervals, and according to what is most relevant at the time. Here are a few of our automation platforms that allow us to not only engage your targeted customers, but also track Key Performance Indicators, or KPI’s as well as provide detailed Return On Investment (ROI) data to you. With Rip Current, you’ll never have to guess where your digital marketing dollars are going, and whether or not they are creating more revenue for your company.

Digital Marketing Strategy & Influence

Our internal team experience along with our custom built Artificial Intelligence Marketing Engine, or AIME ^TM  which can quantify millions of bits of industry and consumer trend data in seconds. With our proprietary technology, we can create accurate models and forecasts of buying habits, customer engagement and demographic-based buying triggers. This takes the expensive guesswork out of the equation. 

Client communication:

• GSuite
• Slack
• Email, phone, Zoom

Social media automation:

• Hootsuite
• Sprout Social
• Buffer

Social media listening tools:

• Brandwatch

Advertising & Project Management:

• Workamajig